FASHION

The fashion industry is undergoing rapid transformation driven by shifting consumer behavior, digital acceleration, and rising sustainability demands. Global apparel revenue exceeded $1.7 trillion in 2024 and is expected to continue its steady growth as brands expand across omnichannel retail, direct-to-consumer models, and emerging digital platforms. At the same time, consumer expectations for constant newness, instant availability, and transparent production are placing unprecedented pressure on fashion supply chains.
Fashion operations must manage short product life cycles, frequent collections, and volatile demand patterns influenced by social media trends and global events. This creates the need for highly responsive supply chains capable of fast replenishment, real-time visibility, and efficient inventory management across online and offline channels.